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Sure, you could cut costs 10% across the board. But cutting costs effectively means more...This book will show you how to find the hidden potential for cost-cutting, balance cost-cutting aganist cashflow generation, and help with an efficient implementation strategy. Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies." This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101, Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings, Maximizing Revenue Marin form Existing Customers, Making Acquisitions. Essential reading for all managers.
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