Download PDF The Agile Marketer Turning Customer Experience Into Your Competitive Advantage

PDF The Agile Marketer Turning Customer Experience Into Your Competitive Advantage

PDF The Agile Marketer Turning Customer Experience Into Your Competitive Advantage

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The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body languageand thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organizationand why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practiceand help realize its critical roles in product management and the customer experience. The CFO Forum - Conferences Dean is a TEDx international keynote speaker leadership and strategy consultant and the author of Quest: Competitive Advantage and the Art of Leadership in the 21st Agenda - competitive-market-intelligencecom This table will discuss how CI and MI professionals can increase their decision-making role by translating information into intelligence and intelligence into action 2016 Oil and Gas Trends - Challenges and Focus - Strategy& Industry perspectives 2016 Oil and Gas Trends Tumbling oil prices are bad enough but are you prepared for a future that limits fossil fuels? Read our featured insights McKinsey & Company Featured McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding Understanding industry dynamics - Lyndacom Competitive advantage is not about how good you are but about whether you're faster better or cheaper than competitors in your particular market How To Measure Agile Marketing: Perspective From 5 Experts Roland Smart VP of Social & Community Marketing Oracle & Author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Scott PHARMA 3D Rewriting the Script for Marketing in the In 2015 over 200 million US citizens had a smartphone 1 and for the first time searches from mobile devices outnumbered desktop searches on Google 2 Today 1 in Agile Marketing And The MarTech Stack: The Tools That Can CMO Network 12/22/2016 @ 12:39AM 1791 views Agile Marketing And The MarTech Stack: The Tools That Can Unlock Insight And Growth 2017 Masters of B2B Marketing Presented by ANAs Business 2017 Masters of B2B Marketing Presented by ANAs Business Marketing Association Change by Design In todays challenging business environment success requires AMA Training Seminars - American Management Association The items listed below are all of those matching the criteria you have selected: New Manager Supervisor
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